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A few AI planning apps are SEC-registered investment advisers, so the advice their chatbot gives you comes with a legal duty to put your interests first. General chatbots are not offered that way. Even the registered apps warn in their own filings that the AI can be wrong and only knows the accounts you link and the answers you type.
checked 2026-10-14 · by dan scutaru
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A fiduciary financial advisor has to put your interests ahead of their own. For a registered investment adviser that duty comes from federal law, and the SEC says it covers the whole relationship, not one recommendation at a time. A certified financial planner must act as a fiduciary whenever giving financial advice, under the CFP Board's code of ethics. Brokers work under a different rule, Regulation Best Interest, which applies when they recommend a securities transaction.
The duty follows the registration, not the technology. Four of the five services above give their AI's advice through an SEC-registered adviser, and each says that advice is held to the fiduciary standard. A general chatbot is a different product: one major maker's terms forbid relying on it to buy or sell securities, or for advice on financial products, because the company is not a registered investment adviser.
A human financial advisor usually charges a percentage of the money they manage, an hourly rate, a flat fee, or commissions on what they sell. The SEC says the percentage is the most common, typically quoted as a yearly rate such as 0.25%, 1% or 2% of your assets. In the SEC's own example, $100,000 growing 4% a year for 20 years ends near $208,000 with a 0.25% fee and near $179,000 with 1%.
The AI services above charge a flat subscription instead, from free tiers and about $100 a year up to $12,500 a year on the top tier of one that includes a human team. Two of them sell sessions with a human planner on top. A flat fee is cheap on a large account and expensive on a small one: one brochure notes that its top tier costs more than 6% a year on a $200,000 managed account. Ask any firm for its Form CRS, a short summary of fees, services and conflicts.
Start with registration, not reviews. Look up both the firm and the person on the SEC's adviser search and on FINRA BrokerCheck: both are free and show registration and disciplinary history, and BrokerCheck adds 10 years of employment history and customer disputes. Confirm any CFP claim on the CFP Board's verification page. The SEC calls investing with someone who is not licensed really risky and urges you not to do it.
Then read the firm's Form CRS and its Form ADV Part 2 brochure. For an AI service, the brochure is where you learn how the AI actually works. Among the services above, one says its AI answers set categories of questions with no human review before you see the answer, one says no human advisory staff review your accounts, and one routes advice through rules prepared by its financial experts and blocks its language model from giving advice itself.
A general chatbot is useful for the homework around a money decision: explaining a term, turning a fee table into plain English, checking your arithmetic, drafting the questions you will ask an adviser. It is not an adviser. It is not offered as registered advice, it knows only what you give it, and at least one major maker's terms say you must not rely on it to buy or sell securities or for advice about financial products.
The SEC, FINRA and state regulators warn that AI output can be faulty or completely made up even when the input is accurate, and that a promise of guaranteed returns, from AI or anyone, is a classic sign of fraud (how accurate one popular chatbot is). Keep account numbers and logins out of the chat, and check every figure in the original document before you act. Software that invests the money for you is a separate question.
A firm or person paid to advise others about securities such as stocks, bonds and funds, and registered with the SEC or a state securities regulator. Registered advisers owe their clients a fiduciary duty and file a Form ADV, whose plain-English brochure covers fees, conflicts and disciplinary history; you can read it free on the SEC's adviser search. Some AI planning apps are registered advisers and give their AI's advice under that duty. General chatbots are not offered that way.
One who earns nothing from selling you products: no commissions or other sales-related pay. Under the CFP Board's standards, a certified planner may use the term only if neither the planner, the firm nor related parties receive sales-related compensation. Fee-only says nothing about the size of the fee, so still compare: an hourly rate, a flat fee and a percentage of assets can all be fee-only.
Often nothing you can check. FINRA lists financial advisor and financial planner among generic job titles that people may use without holding any specific credential or license. What you can check is registration, as an investment adviser, a broker or both, and credentials such as CFP certification. An app that calls itself an AI financial planner gets the same test: look up the firm behind it.
Not according to the firms selling AI advice. Their own filings keep people in the loop: one sends complaints, cancellation requests and messages that sound distressed to a human instead of its AI, and another has staff review samples of its AI's answers and encourages clients to consult its certified planners. Three of the five services above include or sell time with a human planner. What has changed is the price of the routine questions.